Lulo Bank — Fintech · 0→1
Designing a Bank From Nothing but a Blank Screen
Building Colombia's first 100% digital bank from moment zero — naming, design system, first onboarding flow, and the team that carried it forward to 600K+ users.
Freeletics — Health & Fitness · AI Coaching
Training Reimagined for the AI Coaching Era
Making people more fit and motivated to keep training and turning an AI recommendation engine into a coaching relationship users could trust.
Full Catalog
Explore my catalog of selected works organized by categories.
A colleciton of project I've shipped, organized by:
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Decathlon + Freeletics
2025
All
Motion
Fitness Apple Watch App
2024
All
UX
Concept Character Design
2024
All
Motion
PickedPods
2024
All
Illustration
App Splash Animation
2024
All
Motion
Gamified Profile
2023
All
UX
Photos of Atacama
2022
All
Art
Quantifiesd Personas
2020
All
Illustration
Painting in a collective art show
2019
All
Art
Price Prediction Dashboard
2019
All
UX
Bank UX Experience Map
2019
All
UX
Bank Concept
2019
All
UX
Drawing for a Book Cover
2018
All
Art
Car Loan in Colombia
2018
All
UX
User Journey Map
2018
All
Strategy
Bank Account Opening Stand
2017
All
UX
Bank 5min Account Opening
2017
All
UX
Barbarian imagination
2016
All
Art
Airbnb Brazil Poster Series
2016
All
Illustration
Airbnb Brazil Poster Series
2016
All
Illustration
Prototype Design Experiments
2016
All
UX
BEYOND THE FEATURED WORK
One Practice, Many Contexts
15+
Years in design
8+
Years in design leadership
+5
Industries
6
Countries
Beyond these couple engagements, design leadership spans fintech, health tech and design & strategic consulting.
Let's talk
Let's build something together.
